Sales Director Laura Eilers Clark Featured on Ultimatecheerleaders.com

Get an inside look at the personal and professional growth of National Sales Director of Angela King Designs and Go Wild! Wear, Laura Eilers Clark, alumni Kansas City Chiefs and St. Louis Rams Cheerleader, former Professional Indoor Football League Dance Team Director, and established cheerleading and dance professional. 


After a Whirlwind 2012, Going Pro founder Laura Eilers Clark Continues her Multi-dimensional Cheer-ful Life. Read the Complete Article by Midwest Dave at www.ultimatecheerleaders.com 

....for over three years, Laura has been Sales Director for Angela King Designs and Go Wild! Wear. “In 2009-2010, Angela launched ‘Go Wild! Wear;’ a readywear for performance teams based on 20 years of designs for the NBA, NFL and NHL,” Laura details. “I was hired as Angela’s Sales Director, and we set forth to build a sales team of seasoned professional cheerleaders. We now have eight representatives across the United States. I am the point of contact for teams in the Northeast U.S., and I also direct sales, marketing, and program development for Go Wild! Wear. I assist Angela in the annual Sports Model Search, the Junior Designer Program, and Style Pro Training Program.”

So, what is the best way a new pro cheer team should go about deciding on the optimal look? “At AKD we believe branding your team is the most important first step,” Laura explains. “You want to create a look that is different and speaks to your personality. It’s really fun to brainstorm creative costuming and see where it goes. Angela is so good at creating just the right look that connects with the region, the sport, the mascot, and the overall team identity. That uniform should be so memorable that it becomes famous. It will be recognized by your fans no matter who wears it. And at the same time it should be so fabulous that every girl in your city and around the world will want to earn the chance to wear it!” 

Asked about the future of cheer wear, Laura responds, “I think we will see less traditional costuming, more pops of color, more movement within the design of the costume. Practicality of the economy and quick costume changes mean more ‘mix and match’ or removable options to instantly create a new look. I really can’t be sure! But I do know that AKD is always creating the next trend in pro cheer, and the best is yet to come.” 

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